The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior

doi:10.1016/j.chb.2016.07.046

	The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior
	Jiang, Caihong1,2 ; Zhao, Wenguo 1; Sun, Xianghong1 ; Zhang, Kan1 ; Zheng, Rui1 ; Qu, Weina1 ; R. Zheng ; W. Qu
第一作者	Jiang, Caihong
通讯作者邮箱	[email protected] ; [email protected]
摘要	Microblogging has become one of the most popular social communication styles in the world. Much research has already addressed this hot issue; however, studies examining the intentions behind microblogging behaviors are limited: This study extended the theory of planned behavior (TPB) to predict intention to microblog and other behaviors. The results showed that social identity was the greatest predictor of intention, followed by attitude and perceived behavioral control. Social identity fully mediated the effects of subjective norms and self-identity on intention. Intention significantly predicted users' microblogging behaviors. These results have important implications for industry players and marketing managers. (C) 2016 Elsevier Ltd. All rights reserved.
关键词	Microblog Theory Of Planned Behavior Intention Self-identity Social Identity
	2016-11-01
语种	英语
DOI	10.1016/j.chb.2016.07.046
发表期刊	COMPUTERS IN HUMAN BEHAVIOR
ISSN	0747-5632
卷号	64 期号:0 页码:754-759
期刊论文类型	Article
收录类别	SSCI
WOS关键词	EXTENDED THEORY ; GROUP NORMS ; MODEL
WOS标题词	Social Sciences
WOS研究方向	Psychology
WOS类目	Psychology, Multidisciplinary ; Psychology, Experimental
WOS记录号	WOS:000384775200075
资助机构	National Natural Science Foundation of China(31400886) ; "Strategic Priority Research Program" of the Chinese Academy of Sciences(XDA06030800) ; Basic Project of National Science and Technology of China(2009FY110100)
引用统计	被引频次：58[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.psych.ac.cn/handle/311026/20732
专题	中国科学院行为科学重点实验室
通讯作者	R. Zheng; W. Qu
作者单位	1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China 2.Tsinghua Univ, Dept Ind Engn, Inst Human Factors & Ergon, Beijing, Peoples R China
第一作者单位	中国科学院行为科学重点实验室
推荐引用方式 GB/T 7714	Jiang, Caihong,Zhao, Wenguo,Sun, Xianghong,et al. The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior[J]. COMPUTERS IN HUMAN BEHAVIOR,2016,64(0):754-759.
APA	Jiang, Caihong.,Zhao, Wenguo.,Sun, Xianghong.,Zhang, Kan.,Zheng, Rui.,...&W. Qu.(2016).The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior.COMPUTERS IN HUMAN BEHAVIOR,64(0),754-759.
MLA	Jiang, Caihong,et al."The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior".COMPUTERS IN HUMAN BEHAVIOR 64.0(2016):754-759.

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