产品类别与网上购物决策过程的关系

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	产品类别与网上购物决策过程的关系
其他题名	Relationship between Product Classification and Online Shopping Decision-Making Process
	张茉; 陈毅文
摘要	产品的分类方法有很多,在网络购物环境中,应用较广的是将产品分为搜索产品、体验产品和信任产品; 在传统购物环境中,应用较广的是将产品分为日用品、选购品和特殊产品。文献的研究结果表明,消费者在网上购买不同类别的产品时,网上购物决策过程中的信息搜索、网上购物意愿和偏好等行为存在着许多不同之处,文章对此进行了详细的介绍,并对今后的研究方向提出了建议。
其他摘要	The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups： convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given.
关键词	网上购物产品类别购物意愿决策过程
学科领域	工业与组织心理学
	2006
语种	中文
发表期刊	心理科学进展
ISSN	1671-3710
卷号	14 期号:3 页码:433-437
收录类别	中文核心期刊要目总览 ASPT来源刊 CJFD收录刊
CSCD记录号	CSCD:2573399
附注	The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups: convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given.
文献类型	期刊论文
条目标识符	http://ir.psych.ac.cn/handle/311026/3038
专题	中国科学院心理研究所回溯数据库(1956-2010)
通讯作者	陈毅文
推荐引用方式 GB/T 7714	张茉,陈毅文. 产品类别与网上购物决策过程的关系[J]. 心理科学进展,2006,14(3):433-437.
APA	张茉,&陈毅文.(2006).产品类别与网上购物决策过程的关系.心理科学进展,14(3),433-437.
MLA	张茉,et al."产品类别与网上购物决策过程的关系".心理科学进展 14.3(2006):433-437.

条目包含的文件
文件名称/大小	文献类型	版本类型	开放类型	使用许可
产品类别与网上购物决策过程的关系.pdf（505KB）			开放获取	--	浏览下载