社会与工程心理学研究室知识库

集体道德反映了群体在道德上的共同特征,受经济发展因素影响很大,深入研究经济发展对集体道德的影响模式有助于培养积极健康的社会心态.传统的问卷和量表等自陈形式虽能有效测得个体的心理特征,但难以高效率大范围地开展,社会媒体大数据的出现为道德研究提供了新的契机.本研究利用2011～2017年间的社会媒体大数据,跨时间、跨空间地检验了地区经济指标与道德重视度之间的关系.结果显示,经济的发展水平与人们的道德重视程度呈显著正相关,主要体现在多元道德的忠诚维度(β=0.14, t=2.68, P<0.01).发展速度则与道德重视度呈显著负相关,体现在道德的关爱(β=-0.58, t=-10.16, P<0.01)、忠诚(β=-0.65, t=-12.69, P<0.01)、权威(β=-0.30, t=-4.29, P<0.01)和圣洁维度(β=-0.65, t=-6.20, P<0.01),但这种负面关系主要存在于在经济水平较低且发展速度较快的情况下.随着经济水平的提高,发展速度与道德重视度之间的相关强度会随之减弱.本研究通过大数据分析的方式发现了经济发展对于集体道德的潜在影响模式,即经济水平的提高可能有利于集体道德的提升,而发展速度过快则有可能产生负面效应.研究结果为建立良性的集体道德提供了科学的支撑,也为今后深入研究经济与道德的关系提供了新的思路.

Morality refers to the consistent customs and habits or some behavioural tendencies within a social group; it is not only a psychological characteristic but also an ideology. Furthermore, cultivating good collective morality contributes to national governance and social stability. Previous studies have revealed that morality is greatly influenced by economic factors, but the relationship between these economic factors and morality has always been controversial. In the field of social science, some scholars believe that economic factors and morality promote each other and develop together. However, other researchers believe that economic development is not conducive to morality. Previous studies indicate that research on moral values at the domestic and global levels is still scattered and especially lacks empirical mathematical research. This paper employs the big data analysis method to explore the relationship between economic development and moral values; further, this study also explores the influence model of economic development on morality.
To examine the long-term impact of economic development on moral values, this study collected and utilised regional economic indicators and social media big data from 31 provincial regions in mainland China between 2011 and 2017. Through the analysis and calculation of the big data of social media, this study established the degree to which people in different regions attach importance to certain aspects of morality. Moreover, the economic indicators used in this study include (gross domestic product) GDP per capita, which represents the economic level of a region, and the GDP index, which measures the developmental speed of a region. This study first tested the correlation between the variables and then employed the PROCESS macro programme compiled by Hayes for SPSS to test the relationship between the regional GDP index, GDP per capita and collective moral values. The results reveal that the GDP index and moral values have a significant negative correlation; this relationship is mainly reflected in these moral dimensions, such as care (β=−0.58, t=−10.16, P<0.01), loyalty (β=−0.65, t=−12.69, P<0.01), authority (β=−0.30, t=−4.29, P<0.01) and holiness/purity (β=−0.65, t=−6.20, P<0.01); however, this negative correlation is observed when a negative relationship prevails between GDP percapita and GDP index, especially when the GDP per capita is low and GDP index under a particular condition is high. As the GDP per capita increases, the negative correlation between the GDP index and moral values weakens. The relationship between GDP per capita and moral values is positive and is mainly reflected in the loyalty value (β=0.14, t=2.68, P< 0.01).
Furthermore, economic growth may be beneficial to moral development, but rapid economic development may damage collective morality. The negative impacts may be caused by the economic development of imbalance and inadequacy and people’s inadaptability to sudden changes in their way of living. Therefore, moral development should be considered in economic development. On the one hand, the speed of development should be controlled, and on the other hand, the gap between the rich and the poor should be reduced. Through big data analysis, this study tested the relationship between two types of economic indicators (the GDP index and GDP per capita) and the value of diversified morality. The influence model of economic development was employed to preliminarily reveal the impact of economic development on morality from a detailed perspective and to provide theoretical scientific support for the establishment of benign collective morality.