The nudging effect of social norms on drivers’ yielding behaviour when turning corners

doi:10.1016/j.trf.2022.06.011

	The nudging effect of social norms on drivers’ yielding behaviour when turning corners
	Liu, Xinze 1,2; Qu, Weina1,2 ; Ge, Yan1,2
第一作者	Liu, Xinze
通讯作者邮箱	[email protected] (Y. Ge)
心理所单位排序	1
摘要	Drivers who do not give way to pedestrians are among the main causes of traffic crashes of motor vehicles and pedestrians in China. There is an urgent need to explore effective methods for improving drivers' yielding behaviour. This study used eight kinds of social norm slogans to nudge drivers’ yielding behaviour and explored the influence of pedestrian characteristics and situational factors on drivers’ decision-making regarding giving way when turning right. By analysing 254 valid questionnaires, it was found that compared with static norms, injunctive norms and dynamic + static norms, positively worded dynamic norms have a better nudging effect on drivers' yielding behaviour. The results of the conjoint analysis showed that social norms have the greatest impact on drivers' decisions to yield (32.28%), followed by whether pedestrians comply with traffic rules (23.33%) and the age of pedestrians (18.40%). This study expands the application of social norms and provides a new perspective to promote positive behaviour among drivers.
关键词	Yielding behaviour Social norms Nudge Conjoint analysis
	2022
语种	英语
DOI	10.1016/j.trf.2022.06.011
发表期刊	Transportation Research Part F: Traffic Psychology and Behaviour
ISSN	1369-8478
卷号	89 页码:53-63
期刊论文类型	实证研究
引用统计	被引频次：4[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.psych.ac.cn/handle/311026/42607
专题	中国科学院行为科学重点实验室
作者单位	1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, China 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing, China
第一作者单位	中国科学院行为科学重点实验室
推荐引用方式 GB/T 7714	Liu, Xinze,Qu, Weina,Ge, Yan. The nudging effect of social norms on drivers’ yielding behaviour when turning corners[J]. Transportation Research Part F: Traffic Psychology and Behaviour,2022,89:53-63.
APA	Liu, Xinze,Qu, Weina,&Ge, Yan.(2022).The nudging effect of social norms on drivers’ yielding behaviour when turning corners.Transportation Research Part F: Traffic Psychology and Behaviour,89,53-63.
MLA	Liu, Xinze,et al."The nudging effect of social norms on drivers’ yielding behaviour when turning corners".Transportation Research Part F: Traffic Psychology and Behaviour 89(2022):53-63.

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