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ChatGPT 的亲环境主义画像对个体亲环境行为的影响
其他题名The Influence of ChatGPT's Pro-Environmental Profile on Individuals' Pro-Environmental Behavior
齐云龙
导师孙彦
2023-12
摘要科技进步是社会变革的重要驱动力,由新科技所带来的生活和环境的变化与人类心理变化紧密相连,并进而深刻影响着人类的行为活动。2022 年末以来,以 ChatGPT 为代表的生成式人工智能被广泛认为是划时代的一大进展,已在全球范围内产生强烈冲击。 ChatGPT 是一种以对话为主要目标进行设计和优化的大型语言模型。经过预训练,ChatGPT 可以遵循统计规则对提问作出较为精准的响应。ChatGPT 一 经问世,就以其非凡的“智能”颠覆了人们对创造性思维和推理、自我意识和情感、教育和学习等多方面的固有观念,并正在以非预期的方式影响着人类的认知、信念、价值观和行为。ChatGPT 的设计机制导致其容易产生类似人类的反应,呈现道德和伦理立场,反映特定的伦理和道德规范。故此,ChatGPT 表现出 的“拟人化”特征及其未来对人类会产生怎样的影响值得探究。 亲环境行为是利他行为在环境领域的一种具体表现和延伸,包含了对整个 人类、动植物及全生态系统的宏观考虑,具有极其重要的意义。在面对相关问题时,ChatGPT 给出的意见和建议是否会体现出对环境友好的倾向?又会对人类的亲环境心理和行为产生怎样的影响?为深入探讨这一问题,本研究依据“价值 -信念-规范”、ABC+、计划行为等理论,通过实验法、问卷法综合考察 ChatGPT 所表现出的价值观、生态世界观、气候变化认知和信念等倾向,并深入探索其是否以及如何影响个体的亲环境意图和行为。 研究分为三个阶段: 研究一通过人机交互,分析 ChatGPT 对环境问卷的回答,考察其在环境价值观、生态世界观、气候变化的认知和信念等方面表现出的倾向和立场,即欲得 到其自画像。 研究二通过问卷法,调查了 300 名用户对 ChatGPT 的环境价值观、生态世界观、气候变化的认知和信念等方面的主观评估,即得到个体对 ChatGPT 的画像,并与其自画像进行对比分析。 研究三在研究二的基础上追踪了问卷二中有效作答的 275 名用户,通过进 一步的问卷调查,分析验证 ChatGPT 的环境价值观、生态世界观、气候变化的认知和信念等表现对追踪到的用户个体亲环境行为的影响。 整个研究采用混合方法,通过互动问答探索 ChatGPT 的环境立场,通过问卷测量个体感知,并验证其效果。这不仅能描绘出 ChatGPT 自身的亲环境主义画像,还通过检验个体的感知反馈,了解 ChatGPT 如何进一步影响个体环境态度和行为。 研究一结果显示 ChatGPT 在利己取向价值观、利他取向价值观、生态圈取向价值观、生态世界观、认知信念等方面均表现出了较为明显的亲环境主义倾向。研究二结果与研究一对比可知,个体对于 ChatGPT 在亲环境主义方面倾向的预估与 ChatGPT 自己的答案虽然有些差别,如在平均水平上高估了 ChatGPT 在利己取向和生态圈取向的价值观评分,而低估了其在利他取向价值观方面的评分,但是整体上也预估其具有明显的亲环境主义倾向。研究三结果显示:受调查者对于 ChatGPT 在亲环境方面的评估与其预期亲环境行为显著正相关。在知悉 ChatGPT 在气候变化等方面实际的评分之后,受调查者对于气候变化的信念、气候变化归因、气候变化对全球和对中国的影响四方面的评估均显著提高;具体到亲环境行为上,受调查者预计未来会采取的亲环境行为与其现状相比,也均有明显提升。综合来看,个体受到 ChatGPT 的影响程度较强,从而更有意愿在未来做出更多亲环境的消费选择、生活实践和保护环境的行为。 该研究结果能为新一代人工智能在环境教育和宣传方面的应用提供理论支持,将为人机互动与环境心理的相关研究增加新的证据。同时,在实践层面为人类与人工智能的和谐发展提供参考,推动环境保护和可持续发展,为未来如何利用和管理新一代人工智能提供借鉴。
其他摘要Technological progress serves as a crucial driving force behind societal transformations, with the resultant changes in daily life and the environment closely interconnected with shifts in human psychology. Since late 2022, the advent of generative AI models, most notably ChatGPT, has been hailed as a groundbreaking advancement, exerting profound global implications. ChatGPT is a large-scale language model designed and optimized primarily for conversation, engaging in interactions through dialogues. Through pre-training, ChatGPT can provide precise responses to questions by following statistical patterns. With its remarkable "intelligence," ChatGPT has subverted our existing notions of creative thinking and reasoning, self-awareness and emotional understanding, education and learning, among other aspects, and is unexpectedly influencing human cognition, values, beliefs, and behaviors. As a large-scale natural language processing model, the design mechanism of ChatGPT makes it prone to generating human-like responses and exhibiting moral and ethical stances that reflect specific ethical and moral norms. Therefore, the "anthropomorphized" characteristics displayed by ChatGPT and their potential influence on the future of humanity deserve attention. Pro-environmental behavior represents a specific manifestation and extension of altruistic conduct within the environmental domain, encompassing considerations for humanity as a whole, as well as animals and the entire ecosystem. When confronted with relevant issues, do ChatGPT's opinions and suggestions reflect an environmentally friendly inclination? How does it influence human pro-environmental psychology and behaviors? To delve into these questions, this study employs theoretical frameworks such as "Values-Beliefs-Norms", "ABC+" and Theory of Planned Behavior, utilizes experimental and survey methodologies to comprehensively investigate ChatGPT's environmental values, ecological worldview, climate change cognition, and beliefs, exploring whether and how they impact users' pro-environmental intentions and behaviors. The study consists of three phases. In Study 1, a method of human-computer interaction was used to analyze ChatGPT's responses to environmental questionnaires, examining its tendencies and positions in terms of environmental values, ecological worldviews, climate change cognition, and beliefs. This phase aimed to create a self-portrait of ChatGPT. In Study 2, a questionnaire survey was conducted with 300 recruited users to subjectively evaluate their perceptions of ChatGPT's environmental values, ecological worldviews, climate change cognition, and beliefs. A user portrait of ChatGPT was obtained and compared with the self-portrait from Study 1 to conduct comparative analysis. Building upon Study 2, Study 3 tracked 275 users who provided valid responses in the second questionnaire. Through further surveys, the study analyzed and verified the impact of ChatGPT's environmental values, ecological worldviews, climate change cognition, and beliefs on users' pro-environmental behaviors. The research employed a mixed-methods approach, combining interactive Q&A to explore ChatGPT's environmental stance, questionnaire measurements to assess user perceptions, and validation of the effects. This not only depicted ChatGPT's own proenvironmental portrait but also examined how ChatGPT further influences individuals' environmental attitudes and behaviors by examining user feedback. Study 1 revealed that ChatGPT demonstrated significant pro-environmental tendencies in terms of egoistic value orientation, altruistic value orientation, biospheric value orientation, ecological worldviews, and cognitive beliefs. Comparing Study 2 with Study 1, while there were some differences between individuals' estimations and ChatGPT's self-assessment in terms of pro-environmental tendencies (overestimation of egoistic and biospheric value orientations, underestimation of altruistic value orientation), overall, individuals still perceived ChatGPT as having a pronounced proenvironmental inclination. Results from Study 3 indicated a significant positive correlation between participants' evaluation of ChatGPT's pro-environmental attributes and their expected pro-environmental behaviors. Upon learning about the actual ratings of ChatGPT on climate change and other aspects, participants' assessments of climate change beliefs, climate change attribution, and the impacts of climate change on a global and national level all significantly increased. Regarding pro-environmental behaviors, participants anticipated a significant improvement compared to their current state. Overall, users were influenced to a considerable extent by ChatGPT, thereby displaying a greater willingness to make pro-environmental choices, engage in environmental practices, and protect the environment in the future. The findings of this study provide theoretical support for the application of nextgeneration artificial intelligence in environmental education and advocacy, contributing new evidence to research related to human-computer interaction and environmental psychology. Moreover, the practical implications offer insights into the harmonious development of humans and artificial intelligence, promoting environmental protection and sustainable development. These results also serve as a reference for future utilization and management of next-generation artificial intelligence.
关键词ChatGPT 亲环境行为 影响 “价值-信念-规范”理论
学位类型继续教育硕士
语种中文
学位名称理学硕士
学位专业应用心理学
学位授予单位中国科学院大学
学位授予地点中国科学院心理研究所
文献类型学位论文
条目标识符http://ir.psych.ac.cn/handle/311026/48204
专题社会与工程心理学研究室
推荐引用方式
GB/T 7714
齐云龙. ChatGPT 的亲环境主义画像对个体亲环境行为的影响[D]. 中国科学院心理研究所. 中国科学院大学,2023.
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