Do shared features of offered alternatives have an effect in consumer choice?

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	Do shared features of offered alternatives have an effect in consumer choice?
	Li, Shu1 ; Zheng, Rui1 ; Li, Li-Bo 2,3; S. Li
摘要	Are features shared by alternatives canceled, and is greater weight placed on the unique features in choosing among the alternatives provided? The present article evaluates the possible cancellation operation in terms of pricing and preferential choice and determines whether features shared by competing alternatives affected consumer decisions. This article suggests that features shared by alternatives may be canceled only when the shared features are irrelevant to the unique features and that shared features that are relevant do matter. Implications of the cancellation-and-focus model of choice and its relation to the equate-to-differentiate model of choice are discussed.; Are features shared by alternatives canceled, and is greater weight placed on the unique features in choosing among the alternatives provided? The present article evaluates the possible cancellation operation in terms of pricing and preferential choice and determines whether features shared by competing alternatives affected consumer decisions. This article suggests that features shared by alternatives may be canceled only when the shared features are irrelevant to the unique features and that shared features that are relevant do matter. Implications of the cancellation-and-focus model of choice and its relation to the equate-to-differentiate model of choice are discussed. (c) 2007 Elsevier B.V. All rights reserved.
关键词	consumer behavior choices process judgment analysis experimental design
学科领域	工业与组织心理学
	2007-12-01
语种	英语
发表期刊	JOURNAL OF ECONOMIC PSYCHOLOGY
ISSN	0167-4870
卷号	28 期号:6 页码:658-677
期刊论文类型	Article
收录类别	SSCI
WOS记录号	WOS:000252293500003
引用统计	被引频次：5[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.psych.ac.cn/handle/311026/5325
专题	中国科学院心理研究所回溯数据库(1956-2010)
通讯作者	S. Li
作者单位	1.Chinese Acad Sci, Inst Psychol, Ctr Social & Econ Behav, Beijing 100101, Peoples R China 2.Univ New S Wales, Sch Math, Kensington, NSW 2033, Australia 3.Univ New S Wales, Sch Actuarial Studies, Kensington, NSW 2033, Australia
第一作者单位	社会与工程心理学研究室
推荐引用方式 GB/T 7714	Li, Shu,Zheng, Rui,Li, Li-Bo,et al. Do shared features of offered alternatives have an effect in consumer choice?[J]. JOURNAL OF ECONOMIC PSYCHOLOGY,2007,28(6):658-677.
APA	Li, Shu,Zheng, Rui,Li, Li-Bo,&S. Li.(2007).Do shared features of offered alternatives have an effect in consumer choice?.JOURNAL OF ECONOMIC PSYCHOLOGY,28(6),658-677.
MLA	Li, Shu,et al."Do shared features of offered alternatives have an effect in consumer choice?".JOURNAL OF ECONOMIC PSYCHOLOGY 28.6(2007):658-677.

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