Using RT to detect brand specific attributes

PSYCH OpenIR > 中国科学院心理研究所回溯数据库(1956-2010)

	Using RT to detect brand specific attributes
	Y. Wang; C. L. Fan; M. C. Ma; L. Lei; X. Q. Ding
	2004
会议名称	会议论文
页码	305-305
会议日期	2004
会议地点	Beijing
摘要	Questionnaires are often used in exploring the brand specific attributes (BSA) in people’s mind. In this study, subjects were asked to judge whether the word presented is associated with the brand or not, meanwhile their response time (RT) was recorded. The result shows that RT measurement might be efficient to detect BSA. Therefore, it’s worthy to explore the criteria for the level of RT which distinguishing BSA from common brand association. Correspondingly, the other experiment held in real market showed RT measurement could be a good supplement to the national questionnaire investigation to disclose the important brand attributes.
会议主办者	IUPsyS
学科领域	广告与消费心理学
收录类别	SSCI
语种	英语
WOS记录号	WOS:000226118002773
引用统计
文献类型	会议论文
条目标识符	http://ir.psych.ac.cn/handle/311026/6099
专题	中国科学院心理研究所回溯数据库(1956-2010)
推荐引用方式 GB/T 7714	Y. Wang,C. L. Fan,M. C. Ma,et al. Using RT to detect brand specific attributes[C],2004:305-305.