Consumption value and behavior of freshmen

PSYCH OpenIR > 中国科学院心理研究所回溯数据库(1956-2010)

	Consumption value and behavior of freshmen
	Y. J. Guan; Y. Wang
	2004
会议名称	会议论文
页码	561-561
会议日期	2004
会议地点	Beijing
摘要	Young adults' consumption value is broadly concerned in China. Parents are worrying about their children's squandering in universities. This survey study investigated 330 freshmen's consumption value, including their quality and price awareness, coupon proneness, sale proneness, price-quality schema, prestige sensitivity, impulsive purchase, and their actual consuming behavior. More than 95% of them get family financial support and less than one fourth get school financial aid meanwhile. However, only one third or even less of them got detailed instructions about consumption from their parents. And, about half of these fresh undergraduates also lack control on their own consumption.
会议主办者	IUPsyS
学科领域	广告与消费心理学
收录类别	SSCI
语种	英语
WOS记录号	WOS:000226118005065
引用统计
文献类型	会议论文
条目标识符	http://ir.psych.ac.cn/handle/311026/6225
专题	中国科学院心理研究所回溯数据库(1956-2010)
推荐引用方式 GB/T 7714	Y. J. Guan,Y. Wang. Consumption value and behavior of freshmen[C],2004:561-561.