The effect of fear appeal on risky driving attitude and intention change: An experimental study

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	The effect of fear appeal on risky driving attitude and intention change: An experimental study
	Xu YS; Diao W; Li YJ(李永娟)
	2011
会议名称	2011 International Conference on Business Management and Electronic Information
会议日期	2011
会议地点	Guangzhou, China
摘要	Risky driving is a worldwide issue. The purpose of current study was to explore the effect of fear appeal on the change of attitude and behavior intention to risky driving, such as speeding and failure to wear a seatbelt. A one-factor experiment with three treatments was designed to test the fear appeal’s effect. Results show ed that the accident (fear appeal) videos can help to change drivers’ attitude to speeding and intention to wear seatbelt, respectively. Practical implications of the study were discussed.
关键词	risky driving behavior Extended Parallel Process Model speeding seatbelt wearing
学科领域	工业与组织心理学
收录类别	EI
语种	英语
文献类型	会议论文
条目标识符	http://ir.psych.ac.cn/handle/311026/8837
专题	社会与工程心理学研究室
推荐引用方式 GB/T 7714	Xu YS,Diao W,Li YJ. The effect of fear appeal on risky driving attitude and intention change: An experimental study[C],2011.