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Impact of shoe clash on product disposal intention of high school students 会议论文
ICEME 2019 - 2019 10th International Conference on E-Business, Management and Economics, Beijing, China, July 15, 2019 - July 17, 2019
作者:  Guo, Rui;  Chen, Yi-Wen;  Yang, Sha
收藏  |  浏览/下载：128/0  |  提交时间：2019/11/08
Consumers' need for uniqueness - High school students - Identity signaling - Mediating roles - Moderating effect - Product disposition intentions - Uniqueness threat  
How do online price affect consumer purchase: A moderated mediation model 会议论文
ICEME 2019 - 2019 10th International Conference on E-Business, Management and Economics, Beijing, China, July 15, 2019 - July 17, 2019
作者:  Yang, Wen;  Chen, Yi-Wen;  Chen, Jie;  Yang, Sha
收藏  |  浏览/下载：344/0  |  提交时间：2019/11/08
Brand awareness - Consumer purchase - Empirical approach - Fast moving consumer goods - Online price - Online questionnaire - Perceived quality - Purchase intention