| 其他摘要 | With the rapid development of Chinese economy, the production of consumer goods and market place needs of the modern society are already causing a transformation of the economy from a seller’s market leading by planned economy to a buyers’ market leading by market economy. Finding consumers for products has become the top priority of businesses. The market research and consulting industries were born to fulfill this need of enterprises and since have continuously increased in their importance. Market researchers as the professionals in this industry are the experts with market research knowledge and skills. Market researcher’s competencies and Qualifications play important role to the development of market research industry. They obviously have been the important strategic resources to market research employers. The competence feature can distinguish elitists from normal and elitists. These features, which can be measured, consist with motivation, self- concept, and social role etc. Because the competence feature has an important effect on inviting applications for a job, selecting, training, and prompting, so the international research of its features have been deeply developed, and deal with extensive domain in the 1970’s. Our research of competence gradually developed. Currently, domestic researchers mainly focus on the management positions and the big industry such as IT, education, Finance. The study of competency model research of market researcher is limited due to this industry is still new and immature. This study built up competency model for market researchers by interviewing 30 market researchers via behavior events interview. 3 psychological people pack up, code and analyze these data of interviewing. Utilize the t-test and the correlation analysis to build the competency model of market researcher. The distinctive competence characters includes Data analysis, Information seeking, Market analysis, Learning development, Achievement oriented; The benchmark competence characters includes: Logic thinking, writing skill, sense of responsibility, communication skills, detail-oriented, Time Management, Stress resistance, Client Service, Resilience, Self-Confidence, Creativity, Teamwork. This study used actual market researchers as the subjects of this study which served to accurately reflect the current status of this industry. The result could lend sight for the market research people and company human resources management in market research industry. |
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