Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions

	Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions
	Zhou, Q (Zhou, Q.)1,2; Chen, YW (Chen, Y. W.)1
	2014
通讯作者邮箱	[email protected]
会议名称	IEEE International Conference on Industrial Engineering and Engineering Management
会议录名称	International Conference on Industrial Engineering and Engineering Management IEEM
页码	1453-1456
会议日期	DEC 09-12, 2014
会议地点	MALAYSIA
出版者	IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA
摘要	The influence of online store belief and product category on impulse buying was investigated in this study through empirical research. Path analysis technologies were applied to evaluate the research model based on the survey. The results showed that the consumer impulse buying for both hedonic and utilitarian products was influenced by the online store belief. This study will provide theoretical data base for practical application.
关键词	Engineering Business & Economics Operations Research & Management Science
ISBN号	978-1-4799-6410-9
收录类别	SSCI ; SSCI
语种	英语
文献类型	会议论文
条目标识符	http://ir.psych.ac.cn/handle/311026/26306
专题	中国科学院行为科学重点实验室
作者单位	1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China 2.Univ Chinese Acad Sci, Beijing, Peoples R China
推荐引用方式 GB/T 7714	Zhou, Q ,Chen, YW . Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions[C]:IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA,2014:1453-1456.