中国科学院心理研究所机构知识库

如何解决会展业发展过程中存在的资源浪费问题，一直以来没有得到很好的解决。基于心理学视角，采用现场实验的方法，探究社会规范信息对会展节水行为的影响。实验结果表明，社会规范信息能够显著促进会展节水行为，会展现场设置社会规范信息时参会者节水行为的人数比例显著高于未设置社会规范信息时。这一研究结果为未来促进会展节水行为以及类似的环保行为提供了经济有效的方法参考。

The problem of resource waste in exhibition industry has not been well solved． Based on the perspective of psychology，the method of field experiment was used to explore the influence of social normative information on the water saving behavior of exhibitions．The experimental results show that the social normative information can significantly promote water saving behavior of exhibitions． When the social normative information is set at the exhibition site，the proportion of the participants' water saving behavior is significantly higher than when the social normative information is not set．This conclusion provides a cost － effective method for promoting future water conservation activities and similar environmental behaviors．