中国科学院心理研究所机构知识库

当你家的宝贝把你强制灌进去的感冒药一股脑儿全吐出来时,当顽劣的小家伙不达目的就躺在地上打滚时,当刚上幼儿园的他无论如何不肯上学时,或者身为妈妈的你一连说了三遍同样的话,小宝贝却视而不见时……你,有没有当场变得怒不可遏,对着宝贝大吼大叫,宝贝却吓得哭了起来,或者低着头进入长时间的默而不语。

Status quo bias refers to the phenoomenon that people tend to do nothing or maintain their current or previous decisions in decision making. Status quo bias includes endogenously determined status quo bias and exogenously determined status quo bias. There are two ways for researchers to interpret this phenomenon： loss aversion and regret theory. The factors to influence status quo bias include such as follows： number of alternatives, emotion, traits of the decision maker as his cognition and motivation. Status quo bias is conducive to understanding everyday decision behaviors and is valuable for such practical areas as sale, management and public policies. Further deep exploration is needed to clarify the relationship between status quo bias and other decision phenomena, to deepen our understanding of its original roots and at last to expand its applied values.